Sidney Young (Simon Pegg) is a disillusioned intellectual who both adores and despises the world of celebrity, fame and glamor. His alternative magazine, Post Modern Review, pokes fun at the media obsessed stars and bucks trends, and so when Young is offered a job at the diametrically opposed conservative New York based Sharps magazine its something of a shock! It seems Sharps editor Clayton Harding (Jeff Bridges) is amused by Young's disruption of a post-BAFTA party with a pig posing as Babe. Thus begins Sidney's descent into success - his gradual move from derided outsider to confidante of starlet Sophie Maes (Megan Fox). Initially helping him out at Sharps is colleague Alison Olsen (Kirsten Dunst), who has her own secret.

Sharps Magazine Office, 750 West 3rd Avenue, 47th Street, Manhattan.

Soho Grand Hotel, 310 West Broadway and Grand Street, Manhattan.

The Circle Club, 135 West 41st Street and 6th Avenue, Manhattan.

26 New Dock St, Brooklyn.   Nine-acre waterfront park located between the Manhattan Bridge and the Brooklyn Bridge.