In 1994, British rock band, The Rolling Stones teamed up with director David Fincher and special visual effects wizard Fred Raimondi to shot the pop video for their song, “Love is Strong”. Written by Mick Jagger and Keith Richards, "Love Is Strong" is a brooding number about an encounter between the singer and an unnamed person which leads the singer to a "love/lust at first sight" immediate attraction and longing for the couple to unite despite the obstacles.

New York City was decided as the ideal place to film the video as the filmmakers wanted to show the band members and some attractive female models at least eighty feet tall among the streets, bridges and parks.

Using a new computer software called Flame, the effects people digitally combined New York locations with the movement of the band members and other performers, shot on a green-screen stage. New York locations featured in the four minute video include Central Park, the Manhattan Bridge, Park Avenue and Grand Central Terminal.